….and in the HOLY CRAP! department…..
Liss over at Shakesville points out something just pathetic. a “HER Depot”
Yes, you read that right—a HER DEPOT. This store won’t have that icky lumber or plumbing materials that girls think are yucky! It will have the decoration items, lovely appliances and pretty light fixtures that women can empower themselves to get inspired to change the decor in their bathroom! I wonder what the chick on DIY’s Bathroom renovations thinks about this? Are they going to have a “pink tools” section?
This makes me want to throw up. Throw a coat of Pink Paint onto something and WHAMO! It’s “for Women” . I do NOT need a set of pink tools or a pink drill slightly smaller then a regular sized cordless DeWalt to get a job done. Come to think of it, when any kind of drilling, hanging of stuff, and some general repairs—I like doing most of it. Why? Because my father taught me how when I was very young. He thought it was important enough for a person to know how to do some basic repairs, regardless of my being a “girl”. I didn’t need a pink hammer to tell me that “I CAN HAMMER A NAIL INTO A BOARD!”
Why is it that pink makes it automatically for women? Pink razors don’t work any better on my legs then it’s Mach3 turbo male counterpart. I use that one because it’s the one my husband uses as well–so we don’t have to buy two different razor replacements at the Costco. The Mach3 Turbo doesn’t rip my legs up because it’s not for “her” either. If I need that extra layer of silkiness on the legs afterwards, I just lotion up after I get my ass out of the shower. Come to think of it, the “Lady” versions tend to be slightly more expensive as well. I think that has something to do with the “silkiness lotion strip” or something. Or maybe Pink coloring just costs more.
Or maybe, just maybe…they jack the price up slightly because it’s “for her”.
October 15th, 2007 at 3:45 pm
I don’t know what’s up with the color pink being marketed, but women are certainly involved in some cases. Consider breast cancer awareness ribbons, for example. No disrespect to the cause, just laying out the history of the color selection.
Charlotte Hayley, who battled breast cancer, produced peach color ribbons originally. She was the first noted woman to sell ribbons in an effort to promote awareness. It wasn’t until meeting with Evelyn Lauder (senior corporate vice president at Estee Lauder) did Hayley and her lawyers come up with the “new” color pink for their awareness ribbons.
October 15th, 2007 at 5:29 pm
I’ll have to pass this story on to my wife. I’m sure she’ll get a kick out of it. She’s also in the “why do I need a special (x) just because I’m a woman?” club.
October 16th, 2007 at 5:37 am
It’s just another pandering marketing gimmick. It’s not like women are singled out here or anything. What about American Crew hair care products? Same shit in regular products, but it’s specially marketed to men, and thus more expensive. Is that some how wrong? What about P-Diddy selling Burger King or Bud Light and Clamato?
Diversity means many things. In these cases it means a marketing opportunity.
Either way, I think the right thing to do would be to market things for women in black. After all that is the color of the void that is Satan’s heart…
October 16th, 2007 at 11:46 am
Pink tools? I’ve seen that. Stupid. Why do I need a pink hammer? So I can look purty while I’m hanging a damn picture? Will it be more sensitive toward the nail than the brown hammer would? I wouldn’t buy it on principle.
October 16th, 2007 at 7:29 pm
I wonder if they’ll sell special home renovation bras and tampons.
-J
PS: Mmmmmm … Bud Light and Clamato.