BRILLIANT! JUST BRILLIANT!
If anyone knows the story of how my husband and I got together, they know that it was partly because our shared love for Radiohead.
They’ve been slacking on their new album. I speculated problems with Capitol/EMI. I was partially right. They ditched the record label and went on to create their own. Today, I got a friendly E mail from the band announcing the completion of their newest album, In Rainbows (which seems like a reference to their message board. When your screen name reaches 1000 posts, the name busts into a colorful rainbow–and all the other members congratulate you)
Anyhow, they were inviting the members of their fanclub to pre order. I went on to the website and started the process. I was a little weary about what the price would be because of the crappy conversion of the American dollar. I was startled to see the price in my basket–er…Blank.
What?
Blank?
So, I clicked the question mark beside it. It said, “It’s up to you”
That’s right. It was up to me. I pretty much could pay what I wanted for the download.
What?
Then I suddenly got it. This is brilliant. A brilliant move by the band. We, the fans, set our price—and if you want to D/L for free, sure—go ahead. It was an AMAZING move.
Sure, the big record companies don’t really like this. Why would they? The “best band in the world” has pretty much decided to go against the system. So Sayeth the big wig exec:
The final decision was apparently made just a few weeks ago, and, when informed of the news on Sunday, several record executives admitted that, despite the rumors, they were stunned. “This feels like yet another death knell,” emailed an A&R executive at a major European label. “If the best band in the world doesn’t want a part of us, I’m not sure what’s left for this business.”
To these guys, it’s a major loss of revenue. To the fans like myself, it’s great. Say I was a college student living on a small pittance for a salary. I would still pay—but probably less then I, as a mildly successful person with a career, actually decided to pay. I paid 15 pounds–Roughly converts to about 30$. Do I believe that was fair? Yes–based on what I amwilling and able to pay. I work with people who fully support the RIAA and their silly copyright laws (most of the revenue doesn’t even see the band, anyway) . They are convinced that most will opt to NOT pay–and the band will lose money. I don’t think so. They are generalizing the fans, convinced that most of us are a bunch of greedy kids who want everything for free. They don’t believe that we, the fans, are honest and will pay what we are willing and able to afford. That’s a pretty broad generalization from many who worship at the Ayn Randian alter of selfish capitalism.
All over the board people are posting what they’ve decided to pay. It looks like the naysayers may be proven wrong already. I sincerely hope that the band posts how many people bought the album in a few months so other bands may follow suit. The more the Artists decide to take control, the less the consumers will be bullied by needless lawsuits.


